ZoomInfo Unbiased Analysis Table of Contents Overview I am not pitching OceanFrogs here. You will see that nowhere have I mentioned OceanFrogs below. I used ZI Engage for more than 2 months before writing this article. ZoomInfo Customer Support ZoomInfo has great customer success/support tools and a team. Their AI enabled chart helped me answer […]
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Is Technographics really boring ? Table of Contents My polls on Technographics are really boring. No one responds to them. Sometimes, I do not vote myself either. Why ? Benefits of Technographics are not easily understood. Intent data is based on someone’s search while technographics work is based on facts. For example, what are the […]
Why should you reach out to SaaS Companies ? Table of Contents 1. SaaS Companies are quick decision makers, 2. I want to grow fast. 3. Is 2 not enough, folks ? I do not have a third one. Here is my view: 1. Reaching out to SaaS companies is getting affected because data […]
Open Letter to Apollo.io CEO Table of Contents Stop commoditization of B2b sales data/intel field. 1. You have made data affordable but it has increased spam. Inside sales teams are outreaching to more than 10K+ people a day, spraying in the era of ABM. It does not serve good to anyone including you. Here […]
Customer facing roles must remove the virtual background. Table of Contents Now accepting regular, original, natural backgrounds in video calls. Customer facing roles must remove the virtual background. What about roles that are non-customer facing ? Should they also care about the background in a video call ? There is nothing wrong with virtual backgrounds. […]
Buying intent comes from 3-15 % of the account ? Table of Contents One of the most influential statement of last 2-3 years has been – buying intent comes from 3-15 % of the account ? It is true. I do not deny it. I have analyzed the data myself of our customers ( HR […]
How can data help in GTM planning ? Table of Contents All SaaS products are busy replacing one another. How can data help in GTM planning ? 1. SaaS industry Sales is more driven by replacements. Competitive intelligence is becoming more useful. For example, AWS can check the GCP, Azure, and DigitalOcean users. BrowserStack can […]
Why is it important to have a point of view ? Table of Contents Point of Views are coming under serious testing this year. It is important to have a point of view on things but one has to be flexible about it. But the market does change quite often. Imagine the point of view […]
Three ways of using technographics data Table of Contents Damn. I just realized that there are three ways technographics data is used. 1. Compete – To identify customers of your competition Most of the businesses these days are replacement businesses and hence finding your competition’s customers have become quite important. We learned to call it […]
Can Storytelling be a skill taught in schools and colleges ? Table of Contents I would have to tell you a 3 pillar story to answer that. Are you reading it for another few minutes ? These are the stakeholders who need a story: 1. Investors 2. Future Customers 3. Employees 4. My 11 year […]
What insights are beneficial for customers ? Table of Contents One of the most common discussion point in our internal meetings is – What insights are beneficial for customers ? Here is the way I train myself and the team – 1. User is not asking for tons of data. User is asking for one […]
Case Studies on Successful Use of Firmographic and Technographic Data In the vast business landscape, two key players that deal in data have emerged to provide valuable insights: Firmographic and Technographic data. While it may sound complex, in simpler terms, they are like treasure maps helping businesses navigate through the sea of opportunities. Let’s understand […]
Technographic Data and Partnership Opportunities in Tech B2B Table of Contents Introduction The world of technology is constantly changing, and businesses are always looking for ways to gain an advantage by understanding not only their customers but also the technological landscape that shapes their industries. Technographic data is a valuable resource that contains information about […]
Top 10 Companies using Artificial Intelligence (AI) Table of Contents Introduction Technology is constantly evolving, and you may not see it, but Artificial Intelligence aka AI is everywhere, making our lives more efficient and comfortable. Artificial Intelligence is like a very smart friend for machines. Imagine that computer or your phone has its own brain […]
The Intersection of Firmographic and Technographic Data Table of Contents Introduction In the vast business landscape, two key players that deal in data have emerged to provide valuable insights: Firmographic and Technographic data. While it may sound complex, in simpler terms, they are like treasure maps helping businesses navigate through the sea of opportunities. Let’s […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
GCC companies spending money on Generative AI Table of Contents Overview Generative AI is an effective tool that can be used to develop a wide range of marketing content, from blog posts to product descriptions. By providing AI with the necessary data and teaching it relevant examples, you can develop impressive and engaging content that […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
How to build a list of leads/accounts using generative AI Table of Contents Overview Generative AI is an effective tool that can be used to develop a wide range of marketing content, from blog posts to product descriptions. By providing AI with the necessary data and teaching it relevant examples, you can develop impressive and […]
How to leverage technographic data to personalize your marketing campaigns and increase conversions Table of Contents Overview Using technographic data to fire up campaigns and increase conversions is one significant trend in the demanding field of marketing. It sounds chic, doesn’t it? It’s not as hard as it seems, so don’t worry. Let’s analyze it […]
Unlocking Business Insights Through Technographic Data A Comprehensive Guide on Collecting and Analyzing this data Table of Contents Overview In the ever-evolving landscape of technology, businesses look for a competitive edge by understanding not only their customers but also the technological landscape that shapes their industries. Technographic data contains information about the technology stack and […]
Tracking and measuring the impact of technographic data on your sales and marketing performance Table of Contents Overview It would be so great to know the specific technologies or tools your potential customers are using, isnt it? especially when they’re using a solution that’s shoddy to the one you offer. Technographics provides these insights, which […]
Initially, Global Capability Centers (GCC) were mostly handling operations of call centers, data processing, document management, and customer care. However, today, they work on cutting-edge and niche technologies. More multinational companies (MNCs) are reducing their dependence on Indian IT services companies by building their in-house tech centers. GCCs are undoubtedly eating into the outsourcing and offshoring cake of Indian IT services providers by setting up in-house development teams. In a GCC-less world, most of this work would have been captured by them.
Initially, Global Capability Centers (GCC) were mostly handling operations of call centers, data processing, document management, and customer care. However, today, they work on cutting-edge and niche technologies. More multinational companies (MNCs) are reducing their dependence on Indian IT services companies by building their in-house tech centers. GCCs are undoubtedly eating into the outsourcing and offshoring cake of Indian IT services providers by setting up in-house development teams. In a GCC-less world, most of this work would have been captured by them.
Initially, Global Capability Centers (GCC) were mostly handling operations of call centers, data processing, document management, and customer care. However, today, they work on cutting-edge and niche technologies. More multinational companies (MNCs) are reducing their dependence on Indian IT services companies by building their in-house tech centers. GCCs are undoubtedly eating into the outsourcing and offshoring cake of Indian IT services providers by setting up in-house development teams. In a GCC-less world, most of this work would have been captured by them.
