Hey there,
We’re going back to the basics!
Why?
Because the last few weeks have been a powerhouse for learning, the biggest takeaway- even getting the basics right can top off your results.
Let’s dive into it and see how.
Hey there,
We’re going back to the basics!
Why?
Because the last few weeks have been a powerhouse for learning, the biggest takeaway- even getting the basics right can top off your results.
Let’s dive into it and see how.
I’m excited to share that we have started conducting workshops to help companies build their marketing flywheel. Oh yes!
Here are few things worth sharing with you, my beloved audience.
Let’s look at what we did:
– Imperfect Images: We are tired of computer images. People do read one graphics to another. Let’s combine the two facts. Tell your story with the imperfect images.
-Clean the data: Removed all inactive email addresses and the list was 10% lighter. These contacts weren’t adding any value, so it’s better to trim those from your mailing list. This step would give you a clear indication of open rate. Things could go north or south from there….but in this case we got 1% better estimation of open rates.
-Repurposing the content: Send the exact copy of the newsletter with a different sender name. This step would give you 2-3% more audience with opens.
-Targeted: Focus only on one core ICP (customer persona) in the newsletter. And, then measure the success of that ICP.
Now, time to close your eyes and remind yourself of another rule of marketing – Give, Give, and Give. What could you give more to your audience?
Approach them with more ‘gives’ or the valuable information that makes their life easier.
What ‘gives’ can you offer?